Adding regular content to your website is important if you want consistent visitors. To get customers continually patronizing your domain, use the following category suggestions for creating irresistible and highly sharable material.
1. Provide Inspirations
Maybe your last meeting featured a poignant moment that could be turned into an essay. Perhaps an employee offered a chunk of wisdom that changed your day. Moments like these are excellent sources of feel-good fodder. Contemplate the everyday life lessons you have been taught and share them.
2. Get Factual
Chunks of raw data can be crafted into engaging posts. Create a list of company statistics and punch them up with context, adjectives, and light humor. With a bit of creativity, dull information can be transformed into enticing tidbits.
3. Become Helpful
People are grateful when you make their lives easier. Serve up tips on how your products can be used to maximum effect. Cross the burden of present finding off your readers’ to-do lists by suggesting your offerings as the ideal gift.
4. Create Puzzles
People love games. Weekly crosswords or hidden picture activities will keep visitors returning. Make one a contest that awards the winner with a discount. Always incorporate subject matter concerning your business and get participants thinking about your fantastic merchandise.
5. Interview Experts
Feature members from different departments inside your organization or contact an outside professional for an exclusive chat. With your subject’s permission, record your conversation and then transcribe it or edit an email chain for an even quicker option.
6. Assign Columns
Share the burden of creating material will others. Give the responsibility of filing weekly features to staff with demonstrable writing talent. Establishing regular writers also creates a consistency that audiences appreciate. Before long, surfers will begin seeking out the latest from their favorite author.
7. Repurpose Existing Publications
Instead of creating something entirely new, use what you’ve already got. If you have an ebook, chop it into installments that conclude with the promise of more to come. It won’t cost anything and readers will have an incentive to come back.
8. Go Edgy
Depending upon the type of company you run, controversy can be used to your advantage. Nothing gains more attention than a shocking video or laugh-out-loud meme. Just be careful that whatever you share attracts the right kind of attention.
Creating material for online viewing can be a breeze. Simply take what is around you and repackage it in a way that reflects well upon your company.