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Well-designed search engine optimizationincreases organic traffic to your website. SEO tools provide data about the success of your website content. They identify issues that prevent your business from ranking high in a search and allow you to tweak your content accordingly.

These tools are necessary for your business to connect with potential customers. Luckily, there are many free options available so you can achieve optimal SEO results for the lowest possible cost.

Analytics

  • Google Analytics yields details that help you strategize your marketing tactics and increase leads and conversions. It tells owners and marketers how visitors use your site and which content is the most useful.
  • Data Studio lets you combine information from various sources that can provide you with additional insights. It gives you the ability to create sharable visualizations that aid in shaping your website’s SEO strategy. 

Crawling and Indexing

  • Beam Us Up finds issues you need to address on your website. You can filter the results and then export the data to Google Drive or Excel.
  • Screaming Frog conducts a detailed, technical audit of your webpages and identifies problems with the SEO, such as JavaScript rendering issues, duplicate content and crawl mistakes.

Keyword Research

  • Answer the Public provides information about the questions people ask online. It gathers popular queries based on the keyword you input and creates a graphic. This information helps pinpoint potential customers’ concerns, allowing you to draft better content for your target audience.
  • Keyword Explorer gives keyword suggestions, a keyword difficulty score and analysis. You can use it for free up to 10 times per month to determine the most useful search terms for your content.

Local SEO Tools

  • Google My Business is vital to ensure that your company ranks high in search results. The location information on your page integrates with Google Maps and other listing sites.
  • WhiteSpark finds online citations relevant to your business. Accurate online sources of your organization’s name, address and phone number are essential for appearing at the top of Google’s local results.

Rank Checking

  • Ahref’s SERP Checker gives you a ranking difficulty score and statistics for your top 10 search engine results.
  • SERPROBOT finds your site’s ranking position instantly and accurately reports particulars for different keywords.

Having access to accurate and easy-to-use SEO tools helps you design a more effective strategy for your business. It is crucial to understand how your site performs to identify areas for improvement and increase traffic to your pages.