Search engine optimization improves website traffic from organic search engines.
Consumers seeking knowledge and guidance search the internet for relevant information. Effective search strategies bring traffic specific to the clientele your company desires.
Blogs
If executed properly, a blog is a powerful marketing and lead-generation tool that contributes to a more robust search engine presence. It helps boost your search ranking by letting Google know your website has relevant answers to your customers’ questions.
Keywords
Understanding the search terms driving organic traffic to your site helps you identify long-tail keywords. These are specific phrases people are using when searching for someone in your industry.
Topics
Create a content pillar, a specific topic you use for emails, blog posts, and infographics and more. Identify the search terms related to your main idea. Doing so helps you plan your content ahead of time.
Customer Journey
Identify your customers’ decision journey and work backward to determine each campaign’s topic and end goal. Your ultimate objective is to meet your existing and potential customers at their pain points by appearing in their search results. Helpful, relevant content builds long-term relationships with your clients.
Content Calendars
Create a space to plan and track your content. Organize your content ideas into a content calendar, specifying vital details necessary for each such as:
- The title and topic of the content desired
- The date you want the information posted
- The type of online knowledge you are creating
- The call to action you are including
- Places to track progress and completion
Social Media
Make a plan for your social media posts. Experiment with what works best for your specific business. There is no one approach to this type of search engine optimization that works for every company. Your potential clients will have unique search habits. Test times and types of posts to find out your ideal schedule.
Website
Make small modifications to your website to optimize your content. When combined with other strategies, they can have a noticeable impact on your organic search results, as well as the visitor’s user experience. Your website’s goal is to benefit your customers. Strategically plan your content for ease of use and to help new leads discover your company.
Search engine optimization is crucial for your digital marketing. People looking for information, products and services typically search the internet to find answers and solutions. Search is usually the primary source of traffic for companies. Increasing your rank in search results will have a positive impact on your bottom line.